Groupon = Collective Buying Power 组优惠券=收集购买功率
Groupon (a portmanteau derived from "group coupon") is a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Groupon was launched in November 2008, and the first market for Groupon was Chicago.
The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon.
For example, an $80 massage could be purchased by the consumer for $40 through Groupon, and then Groupon and the retailer would split the $40. That is, the retailer gives a massage valued at $80 and gets approximately $20 from Groupon for it (under a 50%/50% split). The consumer gets the massage, in this example, from the retailer for which they have paid $40 to Groupon.
组优惠券/Groupon
组优惠券/Groupon(混成来自“集团优惠券”） 是一个交易天的网站提供折扣的礼物，证书在当地或国家的公司使用。 2008年11月，Groupon/组优惠券是芝加哥推出市场。 该公司提供了一个“Groupon/组优惠券的” 每天每个服务的市场。
Groupon/组优惠券的过程是保证合同的平台，如果有一定数量的人申请优惠券交易符合或数量不符合那一天没有人得到这笔的交易。这降低了零售商的风险，组优惠券是罐数量折扣和促销工具。 Groupon/组优惠券赚的钱约客户支付的优惠券一半的钱。
例如，消费者可以购买80美元的按摩,通过Groupon/组优惠券以40美元购买.Groupon和零售商然后将分40美元。也就是说，零售商的按摩价值为80元，从Groupon（50％/ 50％分），并得到20美元左右。
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