Artistry is among the top 5 selling prestige brands in the world based on a EuroMonitor study of global 2005 sales. Artistry was founded in 1968 by Edith Rehnborg, the wife of Nutrilite owner Carl Rehnborg. The brand was originally named Edith Rehnborg Cosmetics but a name change followed. Artistry is a part of Amway Global and is the best selling cosmetics and skin care brand in direct sales today. The Artistry headquarters are situated in Ada, Michigan, USA. Artistry has over 250 patents and 500 scientists, engineers and technicians. There are over 400 products available Artistry as of 2004. The Artistry skin care consists of four lines; Time Defiance, Essentials, Pure White and Creme L/X (or called Creme LuXury in Europe) as well as a cosmetics line.
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