Direct selling leader generates double-digit growth in 2011
ADA, Mich. – February 23, 2012 /PRNewswire/ — Amway parent company, Alticor Inc., announced global sales exceeding USD$10.9 billion for the year ended December 31, 2011.
The results represent 17 percent growth over 2010 annual sales of USD$9.2 billion. This is the sixth consecutive year of growth for the company, which has posted sales increases 11 out of the past 12 years.
Amway grows in nine of top 10 markets
Nine of the top 10 markets for Amway, including China, India, Korea, Malaysia, Russia, Thailand, Taiwan, Ukraine and the United States, reported strong sales increases. Japan recorded flat sales in the difficult period following the March 11, 2011 earthquake and tsunami. Markets posting double-digit increases in 2011 include China, India, Korea, Taiwan, Turkey and Vietnam, plus the Latin American region.
With more than 50 years of experience, Amway now holds the top spot in direct selling in key markets like China, India, Japan and Thailand, and is a recognized leader in the industry globally. Reflecting 2011’s substantial gain, Amway has increased overall market share to more than 10 percent.
“For more than 50 years, Amway has focused on helping people live better lives. We provide people an opportunity to have a business of their own, fueled by strong brands and innovative products,” said Steve Van Andel, chairman. “Our success is due to the millions of distributors all over the world who pursue their goals through an Amway business.”
More than three million people worldwide sell AMWAY™ products in more than 80 countries and territories.
“Amway attracts people with diverse hopes and dreams, and offers a low-cost way for people to go into business for themselves,” said Doug DeVos, president. “In the AMWAY business, relationships build an entire community that makes a real difference in people’s lives.”
In addition to supporting its distributors, Amway is a tireless advocate for the direct selling industry globally and in the markets in which it operates. Company executives hold more than 50 industry leadership positions, and DeVos is the current treasurer of the World Federation of Direct Selling Associations (WFDSA). More than 87 million people worldwide are engaged in direct selling, according to WFDSA.
