Sold Comb To Monk 把梳子卖给和尚
有一个营销经理想考考他的手下，就给他们出了一道题，把梳子卖给和尚。
第一个人：出了门就骂，什么狗经理，和尚都没有头发，还卖什么梳子！找个酒馆喝起了闷酒，睡了一觉，回去告诉经理，和尚没有头发，梳子无法卖！经理微微一笑，和尚没有头发还需要你告诉我？
第二个人：来到了一个寺庙，找到了和尚，对和尚说，我想卖给你一把梳子，和尚说，我没用。那人就把经理的作业说了一遍，说如果卖不出去，就会失业，你要发发慈悲啊！和尚就买了一把。
第三个人：也来到一个寺庙卖梳子，和尚说，真的不需要的。那人在庙里转了转，对和尚说，拜佛是不是要心诚，和尚说，是的。心诚是不是需要心存敬意，和尚说，要敬。那人说，你看，很多香客很远来到这里，他们十分虔诚，但是却风尘仆仆，蓬头垢面，如何对佛敬？如果庙里买些梳子，给这些香客把头发梳整齐了，把 脸洗干净了，不是对佛的尊敬？和尚话说有理，就买了十把。
第四个人：也来到一个寺庙卖梳子，和尚说，真的不需要的。那人对和尚说，如果庙里备些梳子作为礼物送给香客，又实惠、又有意义，香火会更旺的，和尚想了想，有道理，就买了100把。
第五个人：也来到一个寺庙卖梳子，和尚说，真的不需要的。那人对和尚说，你是得到高僧，书法甚是有造诣，如果把您的字刻在梳子上，刻些“平安梳”、“积善梳”送给香客，是不是既弘扬了佛法，又弘扬了书法，老和尚微微一笑，善哉！就买了1000把梳子。
第六个人：也来到一个寺庙卖梳子，和尚说，真的不需要的。那个人和和尚说了一番话，却卖出了一万把梳子。 那人说了些什么呢？ 他告诉和尚，梳子是善男信女的必备之物，经常被女香客带是在身上，如果大师能为梳子开光，成为她们的护身符，既能积善行善、又能保佑平安，很多香客还能为 自己的亲朋好友请上一把，保佑平安，弘扬佛法，扬我寺院之名，岂不是天大善事？大师岂有不做之理？阿弥陀夫，善哉！善哉！大师双手合十，施主有这番美意， 老衲岂能不从？ 就这样，寺院买了一万把，取名“积善梳”、“平安梳”，由大师亲自为香客开光，竟十分兴隆。当然，开光所捐的善款也不菲啊！
各位看看：
第一个人受传统观念的束缚太厉害，用常理去考虑销售，是不适合做销售的。
第二个人是在卖同情心，这是最低级的销售方法 叫“叩头营销”，是不能长久的。
第三、四人为客户着想，可以说是“顾客满意战略”，自然会有好的效果。
第五人不仅能够然顾客满意，还能迎合顾客心理，自然就不会差。
第六人就已经达到了物我两重天的境界，不是在卖梳子，而是在卖护身符，把顾客的价值最大化，自然也就不足为奇了。
只有初级销售人员才去卖产品本身，而正的销售卖的是一种理念，一种思维模式
here is a marketing manager trying to quiz his men, give them out a question, the comb sold monk.
The first person: shout out the door, what dog manager, monks have no hair, but also what to sell comb! Find a stuffy pub drank wine, slept, went and told the manager, the monk no hair, comb can not sell! Manager smiled, no hair monk also need you to tell me?
The second person: come to a temple to find a monk on monk said, I want to sell you a comb, the monk said, I am useless. The man put the manager's job to say it again, that if sold, would be unemployed, you want mercy ah! I bought a monk.
Third person: it came to a temple to sell combs, the monk said, really do not need. The man rolled in the temple, on the monk said, Buddha is not to be sincere, the monk said, yes. Sincere is not required to feel respect, the monk said, to respect. The man said, you see, a lot of pilgrims come here very far, they are very devout, but dusty, unkempt, and how the Buddha King? If the temple to buy a comb to tidy up these pilgrims my hair, wash my face clean, not respect for the Buddha? Monk saying rational, she bought ten.
The fourth person: it came to a temple to sell combs, the monk said, really do not need. The man on the monk said, if the temple prepare some combs as a gift for pilgrims, and affordable, and meaningful, incense will be more prosperous, the monk thought, makes sense to buy a 100.
Fifth person: also came a temple to sell combs, the monk said, really do not need. The man on the monk said, you are to get monk, calligraphy is very accomplished, if your word engraved on the comb, carved some "peace comb", "charitable comb" given to pilgrims, is not only promote the Dharma, and promote calligraphy, the old monk smiled, Praise! Bought a 1000 comb.
Sixth Individual: also came a temple to sell combs, the monk said, really do not need. That and the monk said something, but it sold ten thousand comb. The man said something to do? He told the monks, men and women comb is the essential thing, often female pilgrims belt is in the body, if the master can comb opening, become their talisman, both charitable good works, but also to protect themselves, but also for his many pilgrims invite friends and family on one, bless peace, promote Buddhism, temple in the name of Yang me, is it big charity? Master Hath not the reason? Amitabha husband, Good, good! Good, good! Masters hands clasped together, donor celebration have good intentions, how can we not old monk from? In this way, the monastery bought ten thousand, named "charitable comb", "Green comb", by the master himself for pilgrims open light, actually is booming. Of course, the opening of the donated money is not cheap ah!
Have a look at:
The first person by the shackles of traditional ideas too much, use common sense to consider the sale, are not suitable for sale.
The second person is selling compassion, which is the lowest level of sales method called "kowtow marketing", it can not last long.
Third, four for the customer, can be said to "customer satisfaction" strategy, naturally there will be good results.
Fifth person can not only contingent customer satisfaction, but also to cater to customer psychology, naturally, not bad.
Sixth Man of the things I had already reached the realm of two different worlds, not selling combs, but in selling amulets, to maximize the value of customer, nature is not surprising.
Only junior sales personnel to sell the product itself, and a positive sales selling is a concept, a mode of thinking
Selling Combs To The Monks
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